Tow Clicks Rule For App Design

Tow Clicks Rule
Bill Smith
Written by Bill Smith

Marissa Maye Tow Clicks Rule

Marissa Mayer was considered a doyenne of the Internet. She was one of the first employees at Google  — and the company’s first female employee — and is credited with helping to launch the online behemoth.

Yahoo CEO Marissa Mayer just said she and her teams have come up with a new design rule,

It’s called the “two tap rule.”

The test for the rule is simple, says Mayer: “Once you’re in the app, is it two taps to do anything you want to do?”

If yes — the app is a go. If no, it’s back to the drawing board.


Tow Clicks Rule

Tow Clicks Rule





About the author

Bill Smith

Bill Smith

Bachelor in Computer Science, University of Greenwich.

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