Google has a new, flatter logo - how do you think?

Google has a new, flatter logo – how do you think?

Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:

Not long after announcing the announcement of its new parent company, Alphabet, Google is revealing a brand new logo.

It’s not the first time the company has tweaked its look, but it’s certainly one of the more dramatic changes – the biggest since 1999, in fact. The new design is a bit more fun, with a softer, flatter look that does away with the serifs.

Google is also replacing the little blue “g” icon on your browser tabs and replacing it with the new four-colour “G”.

“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future,” reads Google’s blog post.

The new logo is already showing up on Google’s web search engine, and will soon be adorning all of its products.

Google, evolved

so why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!